Stoves Are Us

Consultancy | Hyvä | Integrations | Magento Open Source

Redesign & relaunch on Hyvä of a market-leading website for 78% increase in organic revenue. An award-winning project, with integrations from Mollie, Fetchify and Trustpilot

Industry

Home & Garden

Technology

Magento Open Source
Hyvä

Service

Web development
Magento Support
Integrations

The client

StovesAreUs is a leading online retailer specialising in a wide range of stoves and related accessories.

Despite its success, StovesAreUs was facing several challenges that hindered its online potential, prompting a strategic overhaul of its website.

The brief

To maintain their position as the market leader, their key objective was to create the fastest, best looking, and highest-functionality site on the market.

They wanted to:

Improve Site Performance and User Experience: StovesAreUs wanted to significantly enhance the performance of their website. This included increasing the speed of page loading, improving the Google Lighthouse Scores and improving the overall user experience to ensure smooth and efficient navigation for customers.
Resolve SEO and Indexing Issues: The new website has to be more easily discoverable and rank higher in search engine results
Streamline Development and Reduce Costs: The company sought to reduce development time and associated costs, speeding up the time it took to introduce simple or seasonal changes to the site

Services

Magento Open Source

Hyvä

Integrations

UX Design

Magento Support

Consultancy

Award-winning project

Our Magento web development and UX design work for Stoves Are Us won at the 2023 UK Ecomerce Awards and 2023 UK Ecommerce Awards.

The solution

In response to these challenges, we proposed that StovesAreUs transitioned its frontend to Hyvä Themes.

This strategic shift was inspired by the need for a more integrated and less problematic development environment, which Hyvä promised by being closer to the native Magento theming and architecture.

Hyvä Themes allows for greater flexibility and reduced development time compared to the traditional Luma theme.

Strategy

Redesign the frontend for a more modern look and feel
Rebuild and relaunch the site using Hyvä on Magento Open Source with the latest integrations, features and functionality
Add Hyvä Checkout
Build new features for improved UX and CRO

The work

Frontend transition

We built and moved the frontend of the site onto Hyvä Themes. We designed the new store based utilising our Fluid base store constructed around Hyvä Components.

In addition, we:

Cleaned up the creative elements
Simplified the copy to allow for quick scan-reading
Stripped back the site to a sleek and minimal state
Refreshed the ‘Find Your Perfect Stove’ tool
Simplified the Brands Page for greater usability

Price beater form - the ability to fill in a form on site to get a price guarantee
Find Your Perfect Product - product configurator to help customers find the perfect fireplace or stove
A Flue Quote Calculator
Room size calculator
Delivery date selector on the product page