Cutting Edge Services had an established ecommerce site on the Magento platform, but approached us to manage their Google Ads and Microsoft Advertising strategy in order to maximise sales and increase online revenue.

The primary objective was to drive traffic to the Magento site and increase sales and revenue. The target was a 500% return on ad spend, which was key to making sure that the campaigns remained profitable and scalable.

One challenge facing the brand was the audience. Sitting within a niche market, it’s target customer was decision makers in the catering industry. However, some products are also widely sought after by individuals with an interest in food and cooking.

As a result, the campaigns needed to focus on the B2B customer, which was their ideal, profitable customer.