News & Insights
Expert insights, trends and industry reports for high-growth ecommerce
Working with a new agency can be a daunting prospect. This is especially true for brands that have always kept their marketing in-house and have little knowledge around how the client-agency relationship works. What is important to remember is that a successful partnership involves healthy collaboration between both parties. If...
Company news – We’re excited to announce a very special project: the launch of our very own, fully-operational ecommerce website, Wolvende. Wolvende sells premium office products and desk accessories, and was set up by by Fluid’s Managing Director Adam Hindle and Ecommerce Director Carl Walker. It was created as a...
Facebook and Instagram have now been surpassed by TikTok when it comes to online shopping. In some ways, this is no surprise. TikTok has been growing exponentially since its launch in 2017, with increased brand adoption as retailers found a different way to showcase value. Comparing social media channels A...
We’ve cemented our position as a fully flexible, hybrid-working company with a new office in the heart of Manchester’s tech ecosystem. The move to Colony Jactin House in Ancoats follows our biggest ever financial year. Adam Hindle, managing director, said: “Since Fluid was established in 2009, we have experienced consistent...
When it comes to advertising, a lot of focus goes into targeting the right audiences and creating a good customer experience on the website so our visitors convert. While focusing on visibility and conversion rate is important, ensuring your ads are engaging can have a huge impact on your traffic...
Many ecommerce business models and value propositions have been built around the assumption of deflation. But, in today’s market, this is no longer the case. We are entering the age of profit over growth. Online retailers can no longer chase growth at the expense of profit, borrowing is more expensive...
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Freddie Dalton
Group E-commerce Strategy & Performance Specialist | Cablecraft
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