News & Insights

Expert insights, trends and industry reports for high-growth ecommerce

Checkout & payment: what should Magento 2 retailers offer customers?

The checkout is a vital part of the ecommerce experience, and so retailers should put considerable time and effort into getting it right. An effective checkout will ensure that shoppers complete the checkout process. An ineffective one will see the abandoned cart rate soar. So how do you get it...

Women of Ecommerce Drinks Evening

Oh what a night! On Wednesday 15th June, Fluid hosted a Women of Ecommerce Drinks Evening, along with our partners Adobe, Trustpilot, Klevu and Pimberly. After a tough couple of years of remote working, the Women of Ecommerce night was launched to create a space for women to come together...

2022 Home & Garden Top 50 Report has landed (Magento edition)

The third annual edition of the Home & Garden Top 50 Ecommerce Report from Fluid Commerce has landed. Created in partnership with Avalara, the report features the leading home & garden brands built on Adobe Commerce (powered by Magento). It takes a deep dive into which retailers are excelling at...

PWA launched for Daily Furniture

Fluid Commerce has launched a progessive web app (PWA) for new indoor furniture and home furnishings brand Daily Furniture. Built using PWA Studio from Adobe Commerce, Daily Furniture’s new site combines useful features from web and mobile apps that are optimised to deliver rapid site speeds and impressive conversion rates....

Charming Beads appoints Fluid Commerce

Fluid Commerce has been appointed by jewellery-making and craft supplies company, jewellery-making and craft supplies company, Charming Beads, to support its brand growth. Fluid will provide paid search, paid social advertising and web development support to boost the visibility and growth of the Charming Beads’ website and brand. Who are...

4 Ways to Write Ad Copy That Converts

When it comes to advertising, a lot of focus goes into targeting the right audiences and creating a good customer experience on the website so our visitors convert. While focusing on visibility and conversion rate is important, ensuring your ads are engaging can have a huge impact on your traffic...

What B2B retailers can learn from B2C brands

In February, our second annual B2B Top 50 Ecommerce Report was launched, issuing a stark warning to B2B retailers about the need to catch up to the ecommerce standards set by the B2C sector. The average score for all the retailers featured in the 2022 B2B report was 54%. In...

Welcome to our new head of Google advertising services

We’re excited to announce that we’ve appointed a new head of paid search, June Gil, to head up and expand our specialist Google advertising services. As head of paid search, June will be responsible for developing strategies for our clients in the B2B, home and garden, beauty and fashion sectors...

Q&A for International Women’s Day

Fluid Commerce is unique in that our performance marketing team is almost 100% female. In celebration of this fact, and to highlight this year’s International Women’s Day, we asked a few members of the team to walk us through their experience of being a woman in this male-dominated industry. With...

More than Stars: 5 Key Benefits of Reviews

Guest post from REVIEWS.io There’s no arguing with the fact that customer review content is now a must have if you want your ecommerce business to thrive. With so much competition out there, and acquisition costs at an all time high, you’ll struggle to hit profitable conversion rates if you’re...

Add Fluid to the mix

Adobe Commerce in the hands of our talented, experienced team is a powerful tool indeed. Did we already say we’re Adobe Commerce specialists? Who better then to develop the right strategies and technology to achieve your ecommerce goals?

If you are new to Adobe Commerce, rest assured we will be by your side, guiding the way, at every step.