PPC for Retail

Cut through the digital noise with stand-out pay-per-click ads

The speed of change in digital advertising for online retail brands is dizzying. Automated campaigns, machine learning, competition and a lack of data can all contribute to lack-lustre, budget-draining PPC campaigns.

But with a specialist PPC agency partner like Fluid Commerce by your side, it’s possible to keep up the pace – and even get a few steps ahead of your rival retailers.

4 tips to boost your retail PPC ad performance

Get to know your customers

You probably have a good feel for who your customers are but at Fluid we prefer the certainty and specifics you can only get from diving deep into data.

Our persona research will reveal your target audience demographics, where they spend their digital lives (and their money), their pain points and their motivations for buying from you.

Armed with solid customer insights, we can craft compelling ad copy and visuals that draw them to your brand – and away from the competition.

Work your PPC creative harder

The best-performing PPC ads stop your potential customers from scrolling past by offering a solution to their pain points and appealing to their shared values. It’s time to say ‘bye bye’ to ‘buy now’, and build your brand with memorable, relevant PPC ads that pop.

Pay attention to your signals

With so much data at our fingertips, it can be difficult to separate the actionable insights from the noise. We’ll help you analyse your raw data and create ‘signals’ that will steer your retail PPC campaign in the right direction.

(Signals are data points that we build into a paid search campaign to influence the decisions made by search engine algorithms.)

Your PPC ads are just the first click towards a sale

Clicks on your ads simply buy you traffic to your website or landing page. What happens when a customer gets there will be the difference between a sale (now or later) or a bounce back to the search engine. Optimising your web pages to remove barriers to conversion will ensure you get maximum value from your ad spend.

When you engage Fluid as your PPC agency, you gain access to a team of experienced digital specialists who leave nothing to chance. We’ll shift the focus from clicks to conversions with competitor and market analysis, landing page reviews, creative development and more.

Partner with an award-winning PPC ad agency

Fluid Commerce has a proven track record of delivering effective paid search ad campaigns that smash the goals of even our most ambitious clients.

The secret to our winning strategy? A proven process that combines powerful AI and automation tools with human insights and ideas, rigorous research, testing and analysis.

We never test without a hypothesis, disprove it without learning, or hope for better future results without a plan to drive them. Our approach is collaborative but proactive, and we work best with brands that are open to new ideas that extend beyond their ad accounts.

Our complete PPC for Retail service covers every stage of the customer journey including acquisition-focused paid search, paid shopping activity, and top-of-the-funnel display, video and programmatic marketing on Google Ads (formerly Adwords) and Microsoft advertising (formerly Bing Ads).

PPC strategy process

Set Up & Execution

The audit will typically reveal quick wins that we can easily implement to generate gains within the first few weeks.

We then set to work on delivering the agreed long-term strategy. This will involve developing existing campaigns or building new ones; keyword research; segmenting and building new audiences, and crafting new ad copy that drives a response.

We will also scrutinise SKU performance and group products by visibility, revenue and ROAS levels to ensure budgets and targets are allocated efficiently.

Want an experienced PPC specialist by your side?

We combine the power of AI and automation with human-driven insights and analysis to deliver highly-targeted campaigns that engage and convert. As part of our proven PPC process, we:

Dive deep into your business – to understand your business model, product range, USPs, competitors and challenges
Create a profile for your audience – to get a clear picture of how and where prospective customers search for your products
Define a value proposition that will set you apart and resonate with your audience
Build a structure to boost the visibility of popular and profitable products and minimise wasted spend
Provide support with new product or range launches, where appropriate – including gathering market insights and identifying opportunities.