Resources
Take a closer look into ecommerce with our resources
Download the latest ecommerce resources from Fluid Commerce
Discover guides, ecommerce trends, best practice examples and rankings of the leading Magento and Adobe Commerce merchants in the UK.
B2B Ecommerce Excellence Checklist
Find out how excellent your B2B website is, and what you can do to improve
Ecommerce Excellence Calculator
Discover your ecommerce excellence score by using our calculator
Ecommerce RFP Template
Let us help you make creating your Request for Proposal simple with our RFP Template.
The Ecommerce Retailer's Guide to Black Friday
Find out how to excel at ecommerce during Black Friday and the peak trading season
Driving Social Media Performance in a Privacy-First World
Discover the specific tools to use in order to adapt to a privacy-first world
Fluid thinking
Targeting the right audience is the foundation of any successful B2B search marketing campaign. Unlike B2C advertising, where impulse purchases are common, B2B paid search strategy requires a more refined and strategic approach. With longer sales cycles, niche markets, and multiple decision-makers involved, reaching the right people at the right...
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