Resources
Take a closer look into ecommerce with our resources
Download the latest ecommerce resources from Fluid Commerce
Discover guides, ecommerce trends, best practice examples and rankings of the leading Magento and Adobe Commerce merchants in the UK.
B2B Ecommerce Excellence Checklist
Find out how excellent your B2B website is, and what you can do to improve
Ecommerce Excellence Calculator
Discover your ecommerce excellence score by using our calculator
Ecommerce RFP Template
Let us help you make creating your Request for Proposal simple with our RFP Template.
The Ecommerce Retailer's Guide to Black Friday
Find out how to excel at ecommerce during Black Friday and the peak trading season
Driving Social Media Performance in a Privacy-First World
Discover the specific tools to use in order to adapt to a privacy-first world
Fluid thinking
In the fast-paced world of digital marketing, pay-per-click (PPC) advertising continues to evolve as one of the most effective strategies for business-to-business (B2B) ecommerce companies. In 2025, the landscape of B2B PPC has shifted dramatically, driven by technological advancements, changing customer expectations, and emerging trends. This blog post will guide...
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