PRESS RELEASE – 13 DECEMBER 2024
Fluid Commerce is proud to announce the launch of a newly redesigned ecommerce website for Pearson Hydraulics.
This launch marks a significant step forward in the Pearson Hydraulics’ digital transformation, providing an enhanced user experience and advanced functionality to meet the evolving needs of its customers.
A leader in the fluid power industry since 1964, Pearson Hydraulics’ new website is designed to streamline operations, enhance customer interactions, and support future growth.
Pearson Hydraulics is the first brand within the R&G Fluid Power Group (R&G) to undergo this transformation, setting a blueprint for other brands within the group.
Digital Transformation With Adobe Commerce and Hyvä Themes
Ben Bates, Head of Marketing & Ecommerce at R&G, said: “Launching the new website is an exciting moment for Pearson Hydraulics and the group as a whole. We had been looking for a platform and a partner to help us deliver our ecommerce strategy and Fluid has provided the answer.
“The advanced functionality and improved user experience mean we can better meet the needs of our customers today and long into the future.”
As part of R&G’s mission to become the leading fluid power company in the UK, it sought to address the technical challenges posed by its growing portfolio of brands. The Pearson Hydraulics website became the test case for this broader initiative.
Adam Hindle, Managing Director at Fluid Commerce, said: “We’re thrilled to have partnered with R&G Fluid Power Group and Pearson Hydraulics on this transformative project.
“The new website is a powerful ecommerce platform that not only benefits Pearson but also sets a template for the other brands within the R&G Fluid Power Group. It’s a testament to what can be achieved when technical expertise and strategic vision come together.”
The new website features seamless integration with the company’s ERP system, OGL ProfIT+, and is built on the Adobe Commerce platform with a Hyvä Themes frontend. This provides Pearson Hydraulics with cutting-edge B2B ordering functionality, faster load times, improved SEO performance, and a more cost-effective development structure.
With the new site in place, Pearson Hydraulics is well-positioned to meet the demands of a fast-changing marketplace and continue its leadership in the fluid power industry for years to come.
